AdFunnl

Less time collecting numbers, more time using them

AdFunnl gathers every ad platform and your store revenue into one live dashboard, so your week starts with decisions instead of a report to put together.

A
BD Brand Data
+ Widget
Overview Live

Spend

SAR 18,824

17.6%

ROAS

5.79×

42.8%

Revenue

SAR 108,976

17.6%

Spend

SAR 3,767

19.5%

ROAS

5.75×

2.6%

Revenue

SAR 21,653

21.6%

Spend

SAR 417

13.9%

ROAS

24.5×

51.6%

Revenue

SAR 10,256

58.3%

Spend

SAR 7,081

1.9%

ROAS

8.60×

8.1%

Revenue

SAR 60,906

8.7%

Total spend

SAR 26,323

Blended ROAS

6.69×

Revenue

SAR 180,138

Connect in minutes Synced hourly Shareable live dashboards Agency-ready multi-client

Observe and share data in a couple of clicks.

Meta Google Ads Shopify TikTok Snapchat Bosta AdFunnl Unify · normalize · blend LIVE DASHBOARD Visualized Delivered to your client

How much time are you spending gathering data instead of analyzing it?

Data analysis passes through 5 stages. Preparing and processing is the slow part 🫠 this is where you open many tabs, take many screenshots, do mental math trying to normalize all currencies, export data and import it into sheets to analyze and filter. Instead, your time should focus on actually analyzing and acting.

  1. Preparing data, AdFunnl: Every ad platform and store connects once, then syncs every hour.
  2. Processing data, AdFunnl: Every platform's numbers are normalized and converted into your reporting currency, so blended ROAS adds up.
  3. Analyzing data, You + AI: Dashboards build from live data, and the AI assistant answers questions about it in plain language.
  4. Share, AdFunnl: A live view-only link or a PDF, current whenever someone opens it.
  5. Act, You: Pulse flags accounts Scale, Hold or Cut against your rules. The decision stays yours, and on Meta and TikTok you can change status and budget without leaving AdFunnl.

Check campaign performance live & side by side.

Instead of multiple tabs to see your ads, just open AdFunnl.. Imagine the time saved which can be re-invested where it truly matters.

Pulse · All platforms · Acme Cosmetics
Scaling verdicts

Active campaigns

Rule: ROAS ≥ 3.0 to scale

Campaign Spend Revenue ROAS CTR Verdict
Retargeting · Broad $3,240 $16,900 5.2× 2.4%
Prospecting · Lookalike 3% $5,110 $14,300 2.8× 1.9%
Cold · Interest stack $2,780 $3,900 1.4× 1.1%
Story ads · Gen Z $1,960 $7,450 3.8× 2.1%
Table widget · Ad level · Primary Report
Conditional formatting

Down to the individual ad

Campaign, ad set and ad level, with the creative in the row

Sorted by spend

Ad Thumb Status Campaign Spend Purchases Cost / purchase ROAS
Reel · Pack it Sunday Website sales · Tiffin Co. EGP 53,133 611 EGP 86.96 4.81×
Reel · Leakproof test Website sales · Tiffin Co. EGP 30,738 341 EGP 90.14 4.35×
Static · School lunch set Back to school · Tiffin Co. EGP 14,804 208 EGP 71.17 5.62×
Reel · Bento unboxing Website sales · Tiffin Co. EGP 10,907 119 EGP 91.66 4.02×
UGC · Mum's morning routine Website sales · Tiffin Co. EGP 10,730 152 EGP 70.59 5.74×
Reel · Keeps food warm 6h Page views · Tiffin Co. EGP 9,056 74 EGP 122.38 2.91×

Then go deeper, with ready-made creative reports

The Best Creatives Calculator scores every ad on the outcomes you care about and ranks them, so your top performers surface in a click.
Psst.. We have other ready built templates too 👀

Creatives analysis · Best Creatives Calculator

Creatives analysis

Showing 11 of 41 ads Min spend EGP 4,680 Avg purchases 4.2 Averages cover all 41 ads, before filters
#1 Score 1.00

IG Post · Leakproof test

Website sales · Tiffin Co.

Video
Spend EGP 5,002 Link CTR 5.21% Purchases 87 ROAS 24.16×
#2 Score 0.42

Reel · Pack it Sunday

Page views · Tiffin Co.

Video
Spend EGP 9,056 Link CTR 3.14% Purchases 74 ROAS 6.02×
#3 Score 0.41

UGC · Mum's morning

Website sales · Tiffin Co.

Video
Spend EGP 10,730 Link CTR 2.25% Purchases 152 ROAS 5.74×
#4 Score 0.40

Reel · Bento unboxing

Back to school · Tiffin Co.

Video
Spend EGP 7,272 Link CTR 3.46% Purchases 96 ROAS 5.33×
#5 Score 0.40

Static · School set

Back to school · Tiffin Co.

Video
Spend EGP 4,938 Link CTR 5.22% Purchases 68 ROAS 5.11×

How long would it take you to see your breakdowns?

Age, gender, device and location show you who your ads reach and who actually buys. In the ad platform you get them one campaign at a time, one breakdown at a time, then export and stitch the files together. Connect your accounts and AdFunnl adds them up across all your Meta and Snapchat campaigns, already drawn as charts.

AdFunnl geo map widget shading ad spend by region across Egypt, darkest around Cairo.
AdFunnl donut chart of Meta purchases by gender: male, female and unknown.
AdFunnl bar chart of Meta purchases and cost per purchase by device, from iPhone and Android phones to desktop and tablets.

Chat with your data, either way

Connect an MCP and query your unified numbers from the AI assistant you already use, or just ask AdFunnl directly inside the app. Same data, same answer, whichever side you start on.

ChatGPT GPT-5 AdFunnl connected

Recap TikTok vs Meta this month. Where did we waste budget?

Used AdFunnl · get_insights

Ask anything
Claude Sonnet 4.5 AdFunnl connected

Recap TikTok vs Meta this month. Where did we waste budget?

Used AdFunnl · get_insights

Reply to Claude…
Drag to switch assistant
AdFunnl Assistant · Primary Report
In app

Which creative should I put more budget behind this week?

Show the adCompare to last monthAdd to report
Ask anything about this report

Add your store, and the return gets honest

Connect Shopify or Salla and AdFunnl sets ad spend against the revenue your store actually recorded. The platforms each claim their own conversions; your store settles it.

Spend vs. store revenue · This month
Store connected

Ad spend, all platforms

Meta EGP 53,133
TikTok EGP 30,738
Snapchat EGP 14,804
Google Ads EGP 9,056
Total spend EGP 107,731
vs

Revenue, recorded by your store

Shopify Source of truth

EGP 517,109

4,182 orders · 1,193 new customers

Platforms claim

6.42×

Store-verified ROAS

4.80×

In this example, adding up the conversions each platform reports for itself overcounts by a third. AdFunnl reports the number your store can back up, down to product and category.

Then share ALL of this in one drag and drop, customizable dashboard 🤯

Drag & drop builder

Reports that match how you think

A freeform canvas, not a rigid template. Drag KPI tiles, charts, funnels, geo maps, tables and creative galleries wherever they make sense. Add period-over-period comparisons, custom metrics and annotations that mark exactly what you changed and when. Save any layout as a reusable template.

Explore the builder
app.adfunnl.com · Report builder Screen recording
Trends

See the trajectory, month over month

Track spend and blended ROAS side by side across every month, so you can see whether scaling budget is actually buying efficiency, or quietly eroding it. Spend climbs as bars; ROAS rides the line above it.

Spend ($k) ROAS (×)
Feb Mar Apr May Jun Jul
$ USD

142,880

د.إ AED

318,400

£ EGP

2,940,000

د.ك KWD

18,220

Unified revenue

SAR 1,932,540

Currency

No more mental math

Every currency, converted into yours

Selling in four markets means four currencies, and a conversion someone is doing in their head. AdFunnl converts every platform and store into your reporting currency automatically, using the right rate, so blended ROAS and revenue add up to a single number you can defend.

Collaborate

Invite your team in seconds

Bring in analysts and account managers with a single invite, as an admin or a member. Everyone works from the same live numbers, and clients follow along through a share link, with no exports flying around and no version everyone disagrees on.

Workspace members

5 seats
HMSAKRNF
teammate@brand.com
Hussein M. Owner
Sara A. Admin
Karim R. Member

See all your ad spend clearly, in one place, shared with your clients.

Connect your first account in minutes. No spreadsheet surgery required.